Welcome to the new Bose.id.


Sleep. Finally. With sleep sounds.

Think. Think long and hard about the last time you had a good night’s sleep. Was it before you shared your bed with a loudly snoring significant other? Was it before your noisy, party-throwing neighbours moved in? Let’s face it. There’s nothing quite as frustrating as lying in that big comfy bed of yours and not being able to fall asleep or stay asleep.

Globally, lack of sleep is a huge problem. Raise your hand if you agree—don’t worry, you’re not alone.


of adults worldwide have trouble falling asleep, staying asleep or waking up.


of adults get less than 7 hours of sleep, 30% less than 6 hours.


of couples in the US sleep in different rooms, most often due to a snoring partner.

Tired woman sitting on the edge of a bed after waking up

The importance of sleep

Humans need the proper amount of rest to feel good, maintain their health and lead productive lives. Jeffrey Ellenbogen, physician and director of the Sound Sleep Project, says,

“[Lack of sleep] has been linked to cardiovascular disease, mental health problems and diabetes … and can impair daytime function, leading to reduced function at work and impaired attention that can cause things like car crashes.”

If you’re not getting enough sleep each night, you could be putting yourself and others at risk. So in perspective, sleep—good sleep—is just what the doctor ordered.

Well-rested man, eating breakfast in the kitchen

You snooze, you win

What happens when you actually get a good night’s sleep … every night?

Numerous studies have shown that getting the recommended amount of sleep each night can improve your brain function, health, mood, appearance and quality of life. In fact, sleep may be one of the most important factors attributing to the longevity of human life—possibly even more important than food.

What could you do with the proper amount of rest?

You’ll be sharper and more insightful at work, and go after that promotion you’ve had your eye on. You’ll feel more energetic and more capable of trying something new and spontaneous—like finally asking out that cute guy at the coffee shop. And you’ll wake up refreshed, looking good and feeling better, ready to take on the day. Every day.

You’re always listening

But do you ever wonder why you can’t sleep? It’s actually not the noises that keep you awake—it’s how the noises change. Your brain continues to process the differences in volume, pitch and tone, even when you’re sleeping. Irregular sounds can cause changes in heart rate and blood pressure and subconsciously arouse emotion, while constant, steady sounds, like white noise, can help distract our brains and mask unwanted noise. That’s why the solution to a better night’s sleep may not be to eliminate the noise, but to replace it with better noise.

What is better noise?

Studies have shown that white noise (or sleep sounds) quiet your brain and may help you fall—and stay—asleep. Because your brain is always listening, sleep sounds drown out disruptive noises and gently captivate your subconscious attention with soft, soothing sounds that don’t require any real focus. Sleep sounds are simple, so your brain doesn’t need to process them—like a crackling fire or a babbling brook. They stay constant throughout the night providing an ambient backdrop to moderate any “peak” sounds, like a door slamming, and help you sleep undisturbed.

Our goal? Your best night of sleep. Ever.

Bose’s long-standing mission is to create products that will improve people’s lives. And lack of sleep is an ongoing problem for a majority of the population. So, we created a simple solution that may help millions of people. Bose noise-masking sleepbuds™ are tiny, truly wireless and were designed for all-night comfort. Instead of streaming music, they deliver sleep sounds that mask unwanted noise, so you can sleep soundly. Finally.